Initiating our debut Air Purifier Review - 5-Key Factors Model, we start with the Sharp Air Purifier Review.

In our earlier post, we dealt at length about the Scientific Peer Review that is conspicuously missing in the ionic air purifier industry. Consequently, we have broadened our model to include Scientific Peer Review as a fifth key factor. This is notwithstanding that it will be a blank space. It would be thrilling if the empty space sets off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.It would be no surprise if every marketer of an ionic air purifier will then quote me!

Our Sharp Air Purifier Review of several articles will feature all aspects of the Air Purifier Review - 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Soon to be 100 years old, Sharp is a Japanese company with a solid track record. That is so critical In business, which is why we picked Sharp for our first review. The introductory article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and a concise overview of their unique ionic air purification technology.

Quite apart from an impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with information. Not that there is total transparency, but it is enough to outdo competitors.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! On 16 January 2009, Sharp explained its phased marketing approach as follows:

(a) Phase I

Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.

(b) Phase II

Focus on “academic marketing”, a method that obtains scientific proof of the efficacy of a certain technology through cooperative research with leading academic institutions and developing consumer products based on this proof that can be independently verified. With 13 academic institutes and universities around the world, experiments were devised to prove the efficacy of Sharp’s Plasmacluster Ion technology against 27 harmful substances and pathogens, including bacteria, viruses, molds, allergens and odors.

(c) Phase III

Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. As of 16 January 2009, Sharp is working with 24 different companies with a view to incorporate Plasmacluster Ion technology.

These include manufacturers of whole house air conditioning system, air sanitizer, car air conditioners, commercial air conditioning and heating duct systems for hotels and hospitals, gas fan heater, mist sauna, toilets, electric bathroom heater/ventilator/dryer, elevators, smoke control systems, railcar air conditioners, etc.

Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully honed into an art and also a peek into their future. The definition of academic marketing is in our Ezine article which you can access via the widget on our blog.

No fanfare, but it seems fairly obvious that Sharp intends to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.

Follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.